We played the viral style game with real jackets and suits, and the answers say more about building a wardrobe than you'd expect
We put two guys, Spencer and Darren, in front of a rack of jackets and suits and asked them to play Kiss, Marry, Avoid.
One jacket they'd wear for a single unforgettable night. One suit they'd happily wear for the rest of their life. And one piece they'd pass on entirely.
The picks were fun, but the reasoning behind each one is exactly how we think about building a wardrobe that actually works for you.
The Kiss: Save the Loud One for a Single Night
Every wardrobe needs one piece you don't wear often, and that's exactly the point of it. Spencer's pick for the kiss was a jacket with real presence, a loud pattern with purple touches, the kind of thing that turns heads at a night out but would feel like too much on a Tuesday.
He called it right: it's not a daily jacket, it's a once-in-a-while jacket, something you pull out for the party, the anniversary dinner, or the night you want to be remembered.
The Marry: The Three-Piece Suit You Can Wear Anywhere
Darren's marry pick wasn't close: a three-piece suit. His logic was simple and honestly hard to argue with.
A suit you can wear to a wedding and to a regular day at work, without changing a thing about it, is the suit that earns a permanent spot in your closet. Swap in a stark white shirt and it's boardroom-ready.
Bring in a pop of orange with the tie or pocket square and the exact same suit suddenly reads completely different for a night out.
That's what "marry" really means in a wardrobe. It's not about being the flashiest piece you own. It's about being the piece that flexes to fit whatever the day throws at you, so you reach for it over and over instead of it sitting in the closet waiting for the one occasion that matches it.
The Avoid (Sort Of): Two Guys, Same Answer, Opposite Reasons
Here's where it got interesting. Both Spencer and Darren landed on the same suit for their avoid, a classic navy or black piece, but they got there from completely different directions.
Spencer likes to stand out in a crowd, and to him, that suit blended in a little too much for his taste.
Darren's reasoning was almost the opposite. He agreed it wasn't the pick, but not because it's a bad suit. It's because navy and black are foundational pieces every man should already own. He already had one.
There was nothing left to "avoid," it just wasn't the exciting answer in a game built around exciting answers.
That's the real takeaway here. A navy or black suit will probably never win a Kiss, Marry, Avoid game, and it doesn't need to. It's not supposed to be the statement piece or the surprise.
It's the suit doing quiet work in the background of a wardrobe that's actually built to last, which is exactly why it's one of the first things we build for a client who's starting from scratch.
So, Which One Are You
Loud and memorable, versatile and dependable, or foundational and already in your closet, every great wardrobe needs all three. If you're figuring out where your own suits and jackets fall on that list, or you're missing one of the three entirely, come see us. Give us a call or book your appointment online, and we'll build the lineup with you, piece by piece.
FAQ
Q: What does "Kiss, Marry, Avoid" mean for suits and jackets?
A: It's a fun way to sort your wardrobe into three categories: a statement piece you wear occasionally (kiss), a versatile go-to you'd wear constantly (marry), and something you'd skip buying (avoid).
Q: Why did a three-piece suit win the "marry" pick?
A: Because it works for nearly every occasion without any changes. A stark white shirt makes it office-appropriate, while a pop of color in the tie or pocket square makes the exact same suit work for a night out.
Q: Is a navy or black suit really worth owning if it's the "boring" pick?
A: Yes, and that's the point. Navy and black suits are foundational pieces every man should have. They're not meant to be exciting, they're meant to be reliable, which is exactly why we recommend starting with one before building out statement pieces.
Q: How often should I actually wear a statement jacket?
A: Not often, and that's by design. A loud or patterned jacket works best as an occasional piece for nights out or special events, not something you reach for every week.
Q: Can I build a wardrobe like this with a custom tailor?
A: That's exactly what we do. We help you figure out which pieces you're missing, whether that's a foundational suit, a versatile go-to, or a true statement piece, and build each one around you.
Want to see Spencer and Darren make their picks in real time? Watch "Kiss. Marry. Avoid. Suit Edition" to see every jacket and suit up close, and let us know in the comments which one you'd pick.
